In today’s overheated housing market, desperate buyers aren’t the only ones making bold moves, some homeowners are flipping the script with a striking tactic: listing their homes for just $1. While no one expects to walk away with a property for less than the cost of a pack of gum, this marketing move is igniting exactly what it’s designed to create: buzz, bidding wars, and viral attention.

Why does the $1 strategy work? Because everyone clicks. A house listed for a dollar is clickbait, engineered for attention. An agent in New Jersey just turned a $1 listing into a $550,000 sale — they were hoping for $500,000. Another pulled in 47 offers. In the end, it’s not Zillow or your agent who decides what your home is worth, it’s the buyers with the money. This tactic is a surefire way to spark a bidding war.

And, no, no one’s tried it in Westchester County… yet.